It was the annual conference for dentists and dental
companies and one of the awards went to Matthew Slick for
best salesman of the year. He had sold a record quantity of
White’s dental mouthwash. Some time later, after he’d been
presented with his award, a colleague asked him for the
secret of his success.
“Oh it’s quite simple really,” said Matthew. “For the past six
months I’ve been setting up a mobile stall at the major
London railway stations during their busy rush-hour periods.
The stall has been giving away free samples of a new meat
paste. When people ask me what it contains, I tell them it has
venison, herbs and bull droppings. As they start to spit it out,
that’s when I ask them if they’d like to buy a bottle of White’s