It was the annual conference for dentists…

It was the annual conference for dentists and dental

companies and one of the awards went to Matthew Slick for

best salesman of the year. He had sold a record quantity of

White’s dental mouthwash. Some time later, after he’d been

presented with his award, a colleague asked him for the

secret of his success.

“Oh it’s quite simple really,” said Matthew. “For the past six

months I’ve been setting up a mobile stall at the major

London railway stations during their busy rush-hour periods.

The stall has been giving away free samples of a new meat

paste. When people ask me what it contains, I tell them it has

venison, herbs and bull droppings. As they start to spit it out,

that’s when I ask them if they’d like to buy a bottle of White’s

dental mouthwash.”

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