A Swedish insurance company has made an ad featuring sky-diving cats after asking its customers for ideas.
As a co-operartive, Folksam is owned by its customers so asked them how best to advertise its services.
And the first idea it followed up was by a woman called Eva who has her pet cat insured with the firm.
She wanted to see sky-diving cats spell out her name in the sky while R Kelly’s ‘I Believe I Can Fly’ played in the background.
No doubt to her surprise, Folksam, Sweden’s oldest insurance company, liked the idea and commissioned the ad.